Marketing

Marketing is an integral part of each business and it is the marketing department that ensures sales, proper services to customers, and creates strategies according to which your business functions and develops.

To achieve the set goals, it is necessary to make a detailed plan, distribute the tasks and pay attention to each process.

The marketing strategy is based on the “4P” marketing complex : product, price, place and promotion.

An important role belongs to a product-line strategy, a price strategy, a sales strategy and a communicative strategy. When developing a marketing plan, each of the directions affects the overall strategy.